Selling your products and services in the European Union (EU) is a fundamental decision that may determine the future of your company. Multinationals will find in the European Union a vast B2C and B2B marketplace where to expand, while small enterprises will find new business and income opportunities.
Expanding your activity in the European Union requires an appropriate marketing strategy. Considering the European Union simply as an extension of your marketing strategy and actions will damage considerably your activity and will cancel the benefits of entering this rich market.
Appropriate communication in the European Union is paramount. The European Union has a highly educated population of 447 million a vast potential market for your services and products. Tis market however, has its rules and is very well informed and discerning when choosing a product or a service.
This is why at DMA International we ensure first class screenplay authors when working with marketing managers and marketing departments that aim at expansion in the European Union. Developing an effective commercial in any of or all of the European Union’s countries requires talking with images and words to the EU’s population with a language they can understand, the touches the right chords and is convinces your products and services are the best available.
Innovative technology is not sufficient in an educated economic area, you need professional screenplay authors, able to convey your message and convince the vast EU’s population that they can rely on your products and services. That’s exactly what we have at DMA International: the right screenplay authors that help your marketing become effective and profitable.
Let’s look at some essential data regarding the European Union.
The European Union is the third largest market in the world by GDP and one of the most solid economies in the world.
Population 447 million
The EU is the third largest economy in the world, after the United States and China, with well over 15 trillion US$ estimated GDP in 2020 and a significant growing rate starting in 2021 with the pandemic tamed. GDP is the Gross domestic product (GDP) is the market value of all final goods and services from a nation in a given year. The European Union is also the third largest economy by PPP (Purchasing Power Parity). The EU’s economies credit rating is AA for Standard&Poors, and AAA for Moody’s and Fitch, all with a stable outlook.
The economy of the European Union is the joint economy of the member states of the European Union (EU). The largest economies by GDP in the European Union are Germany, France and Italy. GDP by country estimated by the International Monetary fund (IMF):
Germany
4,319,286 (US$ million) in 2021
France
2,938,271 (US$ million) in 2021
Italy
2,106,287(US$ million) in 2021
The euro (€) is the second largest reserve currency and the second most traded currency in the world after the United States dollar. The euro is used by 19 of its 27 members, overall, it is the official currency in 25 countries, in the eurozone and in six other European countries, officially or de facto.
In conclusion, as the European Union is one of the three indispensable markets for a company, extending your marketing activity is this economic area is a fundamental move. DMA International is there to help you develop an appropriate communication through video commercials, storytelling and many more solutions based on images and videos.