The European Union awarded Kaunas (Lithuania), Novi Sad (Serbia) and Esch (Luxembourg) the title of European Capital of Culture 2022. A vast programme of events, involving various organisations and the institutions of the three cities, is ongoing.
Two important European online magazines, which altogether reach an audience of well over 2 million people, entrusted DMA International to independently develop a video production dedicated to the 2022 Capitals of Culture, involving a well known culture personality as testimonial and to introduce these cities and the initiative to the audience. The production will be in English language.
The essential characteristic of the project is placing culture in the very centre of social development and seeing culture as the key factor for economic development of the society founded on knowledge, innovation and creativity. Many capitals of culture used this opportunity to develop cultural infrastructure, enable wider access to culture, improve image of their cities, develop tourist economy, and strengthen cultural and creative industries during the project and after it.